Welcome to The Margin, a newsletter designed to keep you on the leading edge of monetization.

In business, the difference between being ahead of the curve or a late adopter is anything but marginal. The Margin aims to be the most useful, timely, and incisive ping that hits your inbox all week. It includes critical research and analyst insights to inform short and long-term decision making.

Here’s what you need to know:

Research Spotlight | Is Software Still Eating the World?
In 2011, Marc Andreessen said software is eating the world. More than a decade later, is software full yet?

  • We recently assembled a bottom-up estimate of the software industry by aggregating revenues of all software companies globally.
  • With a projected CAGR of 11.17%, the simple answer is: not even close.

A story you can’t afford to miss | Conga’s New Line – Dispatch from Conga Connect, Orlando

  • It’s time to revisit Conga – it’s profitable, growing, and gaining customer confidence.
  • 700 Conga customers, partners, and prospects gathered to share monetization (“revenue lifecycle”) experiences last week.
  • Inspired management announced the revenue lifecycle management cloud platform, a partnership with Accenture, and major accounts who are re-upping their investment in Conga.
  • Conga is finding its groove relative to Salesforce and competitors in the market for sophisticated CPQ and CLM use cases for mid-to-large global enterprises.

On the horizon | Sizing Up the Service Economy

  • Recent MGI Research notes forecast the size of technology and software – as well as the headwinds and tailwinds shaping these industries’ growth.
  • We have conducted bottom-up estimates of the services and professional services industries to match – coming soon.
  • In the meantime, get to know the service economy. Intoduction to Service-as-a-Business presents a reference model that rolls front-end solutions and back-office financial functions into a cohesive platform specifically for services.

Now let’s dive a bit deeper.

Research Spotlight

Is Software Still Eating the World?

Software breeds predictability – which is nothing to sneeze at, especially during economic tumult. Further, it permeates nearly every aspect of most organizations – that is to say, software purchasing extends far beyond the IT department. The headwinds and tailwinds shaping the software market – a nearly trillion-dollar industry with double-digit growth – should be on every executive’s radar.

Zoom out | MGI Research forecasts that the software industry will grow from $893 billion in 2022 to $1.36 trillion in 2026, representing a 5-year CAGR of 11.17%.
Software companies in the United States will dominate the industry, with their revenues more than double the combined revenues of all other software companies globally.

The intrigue | Growth in the software industry is being driven by both vertical and horizontal applications, lower-than-ever development costs, and tech’s new best friend, ChatGPT.
Geopolitical turbulence, labor shortages, and inflation threaten to stand in the way of growth.
But remember: behind every “digital transformation” is the substantial adoption of new software.

On the Horizon

Service-as-a-Business Reference Model

We all know the value of a good product. Afterall, the tech market is bigger than you think, and software is still eating the world. As tech continues to embrace the XaaS business model, many providers are left wondering: what about the value of services?

In 2022, we estimated that services (including professional services and services organizations within product companies) represent more than $40 trillion. Soon, we will publish a research note summarizing our forecast for the services industry’s size and growth trajectory over the next 5 years.

Early Insights |  We project the service economy will grow at a CAGR of 6.45% over the next five years. Meanwhile, professional services – a subset of the overall services industry – will grow nearly twice as fast.

On the Horizon

Service-as-a-Business Reference Model

We all know the value of a good product. Afterall, the tech market is bigger than you think, and software is still eating the world. As tech continues to embrace the XaaS business model, many providers are left wondering: what about the value of services?

In 2022, we estimated that services (including professional services and services organizations within product companies) represent more than $40 trillion. Soon, we will publish a research note summarizing our forecast for the services industry’s size and growth trajectory over the next 5 years.

Early Insights |  We project the service economy will grow at a CAGR of 6.45% over the next five years. Meanwhile, professional services – a subset of the overall services industry – will grow nearly twice as fast.

So What Have I Missed?

The Topical 20 | Our most recent and relevant research that will help you keep your finger on the pulse of AMP disciplines.

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The Evergreen Archives | Curated past research that is still pertinent today.

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That’s all for this of issue of The Margin. If you’ve made it this far, we’ll certainly see you next time.

Warm Wishes,
MGI Research

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