OPINION: The company’s Product score increased from 13.38 to 13.80 reflecting improved feedback from references. Its Management score increased from 14.12 to 14.21 as its execution has improved, and its Channel score is up slightly from 8.28 to 8.42 with longer sales tenure translating into higher sales productivity. The company has had some rotation in its senior ranks and has added new, experienced talent in product management and sales. Its Strategy rating improved from 12.52 to 12.86. GoTransverse is benefiting from better overall market recognition and a more visible brand. The company also enjoys the advantage of good relationships with major Cloud vendors like Workday and Salesforce and expanding alliances with SIs such as Cognizant, Accenture, et al. The Finance score remains unchanged at 11.73. The company’s win ratio remains high as it competes effectively against both its immediate peers and larger players such as Oracle and SAP. The key challenge for the firm remains in broadening its channel and scaling up marketing.
USE CASE: Companies seeking sophisticated recurring revenue monetization capabilities across a mix of physical and digital goods and variety of pricing modalities.
COMPETITORS: Aria Systems, BillingPlatform, BluLogix, Ericsson, Logisense, Netsuite, Oracle, Salesforce, SAP, Zuora
