Summary: We initiate coverage of BillingPlatform in the Automated Revenue Management (ARM) market with an MGI 360 Rating of 56 and a POSITIVE Analyst Outlook. BillingPlatform is making significant progress in its efforts to become a multi-product company by leveraging its modern, metadata-driven model. BillingPlatform handles a wide range of contract relationships (subscription, physical and digital goods, services, events, etc.) with a sophisticated UX, shrewdly separating the Rev Rec rules from the rest of the product catalog. Customers praise the product capabilities, while there is work to be done on the “fit and finish” component of its delivery. The company and product stand out in their ability to understand, model, and deliver simple to sophisticated functionality that is relatively fast and easy to both implement and manage.
Ideal Use Case: Fast-growing, mid-to-large B2B and B2C enterprises ($100M – $1B+) seeking a highly configurable ARM solution that can handle modest to highly complex contractual relationships and accounting scenarios as part of a broader monetization platform.
Primary Competitors: Aptitude, Gotransverse, Oracle NetSuite, RecVue, Zuora
