OPINION: Oracle is making some progress towards its Monetization Cloud objectives by continuing to invest into agile monetization platform capability. The Oracle Monetization Cloud (OMC) is a simplified, single-tenant version of BRM with a UX facelift. At a recent (APR’17) MGI Monetization Summit, two Oracle customers presented successful BRM case studies. However, the OMC/BRM momentum is lagging in pace and substance. A transformation of BRM into a cloud-native agile monetization solution is now less likely. Expectations of BRM/OMC receiving a share of the new, rapidly growing agile billing opportunities have yet to materialize. Growth is minimal; time and cost to implement are challenging.
USE CASE: Simple subscription within existing Oracle accounts and organizations looking to gain early-adopter status. BRM customers satisfied with their combination of price and functionality should monitor OMC’s progress. Enterprises with moderate to sophisticated requirements now seeking an agile solution should look elsewhere.
COMPETITORS: Amdocs, Aria Systems, BillingPlatform, Ericsson, groTransverse, SAP Hybris Billing, Zuora